All Posts

A calm, longevity-first fitness brand identity designed to prioritize structure, trust, and strength that lasts, without the hype.

Wildberry Studio is a whimsical, nature-inspired stationery brand built through a full strategic identity process. From strategy to logos, color, patterns, packaging, and digital mockups — this brand is full of charm, intention, and everyday magic.

I let ChatGPT pick a random city and business for me to redesign and landed on Asheville’s Drawing Board Tattoo. Here’s how I created a retro mascot logo redesign inspired by tattoos, vintage fonts, and the phrase “back to the drawing board.”

If you'd prefer to watch the tutorial, you can view the reel here . If you’ve ever wanted to wrap shapes or type around each other in...

AI can generate a logo in seconds, but when it comes to meaningful branding, strategy and storytelling matter. Here’s a side-by-side look at AI logos versus designer-created logos — and why the human touch wins every time.

Not sure which logo file type to use for web, social, or print? This guide breaks down PNG, JPG, SVG, EPS, PDF, and AI files so you always send the right one.

Stop wasting time changing colors one by one in Illustrator. Learn how to use the Recolor Artwork tool to update your designs in under 10 seconds.

A logo is just the starting point of your brand, but a full brand identity brings your business to life. In this post, I break down the difference between having only a logo and building a complete identity system, with real design examples to show how fonts, colors, and visuals work together to create consistency and recognition. If you’ve ever wondered why your brand feels incomplete, this will give you the clarity (and inspiration) you need.

Andy's Wild Rise, a micro sourdough bakery, needed branding that felt as warm and authentic as the bread itself. From a hand-drawn wheat-inspired logo to rustic bakery icons and a cozy color palette, this artisan brand identity brings her sourdough business to life in a way that’s timeless, minimal, and uniquely hers.

Travel agency branding is more than just a logo — it’s about creating a visual identity that inspires trust and wanderlust. For Just Pack and Go with Mary, we designed a chic Southern-inspired brand with vintage suitcases, custom travel icons, and a light, coastal color palette that sets her agency apart in the travel industry.

Introducing The Stone Lotus Salon: a peaceful, elevated salon experience coming soon to Sebastopol, CA. This custom brand identity features a modern lotus logo, calming color palette, and natural design elements created to reflect the salon’s tranquil atmosphere. If you're looking for branding for a hair salon or a custom salon logo that feels intentional and refined, this project is full of inspiration.

From playful scripts to retro-inspired serifs, these five feminine fonts are my go-to choices when I want a design that feels elevated, warm, and full of personality.

Feeling like your design is missing something? These 3 easy tips can take your graphics from cluttered and confusing to clean and scroll-stopping — no pro tools required.

Design not quite hitting the mark? I’m breaking down three mistakes I see all the time — plus how to clean them up for more polished, pro-looking visuals.