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A calm, longevity-first fitness brand identity designed to prioritize structure, trust, and strength that lasts, without the hype.

Wildberry Studio is a whimsical, nature-inspired stationery brand built through a full strategic identity process. From strategy to logos, color, patterns, packaging, and digital mockups — this brand is full of charm, intention, and everyday magic.

I let ChatGPT pick a random city and business for me to redesign and landed on Asheville’s Drawing Board Tattoo. Here’s how I created a retro mascot logo redesign inspired by tattoos, vintage fonts, and the phrase “back to the drawing board.”

If you'd prefer to watch the tutorial, you can view the reel here . If you’ve ever wanted to wrap shapes or type around each other in...