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Logo File Types Explained: PNG, JPG, SVG, EPS, PDF, and AI (Which One Should You Use?)

over Slide: Graphic titled “File Types Explained: Which One Should You Use?” with icons for PNG, JPG, SVG, EPS, PDF, AI and illustrated portrait of Britt.

When you receive your logo files from a designer, it can feel overwhelming — PNG, JPG, SVG, EPS, PDF, AI… what do they all mean? Don’t worry, I’ve got you covered. In this guide, I’ll explain each logo file type, when to use it, and export tips to make your life easier.


Logo File Types Explained: What You Really Need to Know


Digital Files (Best for web, social, and online use)


Digital Files Slide: Explanation of PNG, JPG, and SVG logo file types with icons and pros/cons.

PNG

  • Best for: web & social

  • Transparent background

  • Not scalable

  • Not editable


JPG

  • Best for: photos & previews

  • No transparent background

  • Not scalable

  • Not editable

  • Small file size (good for quick sharing)


SVG

  • Best for: websites & digital graphics

  • Scales infinitely

  • Small file size

  • Editable


Print Files (Best for high-quality printing)

Print Files Slide: Explanation of PDF, EPS, and AI logo file types with icons and pros/cons.

PDF

  • Best for: sharing & printing

  • Easy to open on any device

  • Print-ready

  • Not editable


EPS

  • Best for: professional printing

  • Scales infinitely

  • Great for large-scale prints

  • Editable

  • Industry standard for most print shops


AI

  • Best for: editing original artwork

  • Scales infinitely

  • Maximum flexibility

  • Editable

  • Requires Adobe Illustrator to open


Quick Export Tips

  • Always keep your AI or EPS files safe — they’re your master files.

  • Use PNG for social media, JPG for quick previews, and SVG for web graphics.

  • For printing, your designer or printer will likely request PDF or EPS.

  • When working with a client, I export all of their assets in each file type.


With this breakdown, you’ll always know which file to send (and avoid the dreaded “Can you resend this in another format?” email).

Owner of Britt Hanlon Designs, Britt Hanlon, smiling in floral dress and denim jacket

I’m Britt — your creative wingwoman. I'm a freelance designer helping small businesses build beautiful, thoughtful brands and I'm here to share quick tips for fellow designers that make design simpler (and way more fun). Stick around for more tutorials, or reach out if you’re ready to create something together that you're obsessed with.

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