AI can generate a logo in seconds, but when it comes to meaningful branding, strategy and storytelling matter. Here’s a side-by-side look at AI logos versus designer-created logos — and why the human touch wins every time.

Not sure which logo file type to use for web, social, or print? This guide breaks down PNG, JPG, SVG, EPS, PDF, and AI files so you always send the right one.

A logo is just the starting point of your brand, but a full brand identity brings your business to life. In this post, I break down the difference between having only a logo and building a complete identity system, with real design examples to show how fonts, colors, and visuals work together to create consistency and recognition. If you’ve ever wondered why your brand feels incomplete, this will give you the clarity (and inspiration) you need.

Andy's Wild Rise, a micro sourdough bakery, needed branding that felt as warm and authentic as the bread itself. From a hand-drawn wheat-inspired logo to rustic bakery icons and a cozy color palette, this artisan brand identity brings her sourdough business to life in a way that’s timeless, minimal, and uniquely hers.

From playful scripts to retro-inspired serifs, these five feminine fonts are my go-to choices when I want a design that feels elevated, warm, and full of personality.