A Little Whimsy for the Everyday: Building the Wildberry Studio Brand Identity
- Brittany Hanlon
- Nov 28, 2025
- 3 min read
Some brands just feel magical from the moment the strategy begins — and Wildberry Studio was exactly that kind of project. A whimsical, nature-inspired stationery brand, Wildberry Studio blends creativity, connection, and everyday moments of magic. This full strategic brand identity was built from the inside out, starting with deep brand foundations and ending with a dreamy, fully realized visual world.
Wildberry Studio was created for people who love slowing down, writing things by hand, and finding inspiration in the small details — like the swirl of a pen or the curve of a pressed flower. With that in mind, the brand needed an identity that felt organic, heartfelt, and full of soft, playful charm.
Brand Strategy: Setting the Foundation
Before designing anything, I built a complete strategy foundation — audience insights, competitor analysis, brand goals, values, mission, tone of voice, and personality. This helped shape a direction that felt both distinctive and meaningful, especially in a stationery market where many brands lean minimal or overly modern.
Wildberry Studio’s personality carried key traits like authentic, charming, fun, whimsical, and organic. Their tone of voice — approachable, inspiring, and thoughtful — became the guiding force behind every visual decision.
Wildberry Studio Brand Identity: Visual Direction & Mood Boards
The chosen direction for Wildberry Studio's brand identity leaned into mystical, nature-touched themes: swooping letterforms, hand-drawn details, dreamy textures, botanical influences, and a color palette inspired by berry tones, soft petals, evergreen roots, and warm, dusty neutrals. This direction balanced both sides of the brand: the whimsy and the organic.
Logo & Icon System
The final logo suite features expressive typography and a custom icon representing an eye — symbolizing creativity, perspective, and the magic in everyday noticing. Two crescent moons and a star sit within the mark, tying back to the brand’s whimsical personality, while the internal linework nods to notebook doodles.
The result is a set of marks that feel thoughtful, distinctive, and incredibly versatile across stationery, packaging, digital platforms, and products.
Color Palette & Typography
The palette includes:
Smoky Rose — warm, expressive, romantic
Petal — soft and airy, perfect for backgrounds
Love Potion — a lively pop of berry
Stardust — dreamy and gentle
Evergreen — grounding and organic
Typography mixes elegant swooping serif forms with soft, modern supporting fonts to keep everything grounded and legible.
Patterns, Icons & Illustrations
One of the strongest pieces of this brand system is the custom pattern built from moons, stars, spirals, and hand-drawn shapes. Each element ties back to Wildberry’s storytelling — whimsical, nature-inspired, and magical. The spirals specifically reference spiral-bound notebooks, connecting the brand back to its product roots.
Brand Photography Direction
The photography guidelines were designed to help the brand stay consistent across social content and product imagery. We established four key directions:
In-Hand Moments — warmth, connection, relatability
Curated Flat Lays — styled, soft, product-focused scenes
Creative Close-Ups — highlighting textures and details
Storytelling Scenes — cozy vignettes and real-life creative moments
Digital & Packaging Mockups
The final stage of this project brought the visuals to life through packaging design, subscription boxes, social media concepts, and a website mockup. Each piece showcases how flexible — and magical — this brand can be in real-world applications.
Wildberry Studio is a beautiful example of what happens when strategy leads the way and creativity builds the world around it. This identity is heartfelt, intentional, and full of charm, and I’m so excited to share the full reveal.
Are you ready to elevate your small business with strategy-backed branding?
I’m Britt — a graphic designer helping small businesses build beautiful, thoughtful brands that not only reflect who they are, but are backed by strategy and research. If you're dreaming of a fresh look for your business — whether you’re just opening your doors or rebranding after years in business, I’d love to chat. Reach out to start your own branding project.