A logo is just the starting point of your brand, but a full brand identity brings your business to life. In this post, I break down the difference between having only a logo and building a complete identity system, with real design examples to show how fonts, colors, and visuals work together to create consistency and recognition. If you’ve ever wondered why your brand feels incomplete, this will give you the clarity (and inspiration) you need.

Introducing The Stone Lotus Salon: a peaceful, elevated salon experience coming soon to Sebastopol, CA. This custom brand identity features a modern lotus logo, calming color palette, and natural design elements created to reflect the salon’s tranquil atmosphere. If you're looking for branding for a hair salon or a custom salon logo that feels intentional and refined, this project is full of inspiration.