A logo is just the starting point of your brand, but a full brand identity brings your business to life. In this post, I break down the difference between having only a logo and building a complete identity system, with real design examples to show how fonts, colors, and visuals work together to create consistency and recognition. If you’ve ever wondered why your brand feels incomplete, this will give you the clarity (and inspiration) you need.

Travel agency branding is more than just a logo — it’s about creating a visual identity that inspires trust and wanderlust. For Just Pack and Go with Mary, we designed a chic Southern-inspired brand with vintage suitcases, custom travel icons, and a light, coastal color palette that sets her agency apart in the travel industry.